Check out our top five components every website needs in order to engage, convert, and capture the attention of your audience.
Top 5 Components Your Website Needs.
DIY'ing your own website can sometimes be a foreign concept to emerging entrepreneurs on a budget. So if you're building your own, we've provided 5 basic components your website should have in order to help your site perform better for your visitors.
1. Easy Navigation.
Websites should be clean and uncluttered. Elements on your site should be organized and arranged in a way that is visually pleasing and easy to find. Buttons are a great way to help site visitors navigate around your site.
Label each page on your site, separate over-lapping images/text, and leave space in between each section on your page to make content easier to read.
2. Use clear Call-to-actions.
Call-to-actions are words, phrases, or buttons on your site that leads visitors to perform
Think about what you want your visitors to do on your site. Do you want them
to book an appointment, purchase a product, or subscribe to your mailing list?
Clear call-to-actions are simple, straightforward, and should inform site visitors what to
do. Some clear examples include: 'Book An appointment', 'Subscribe', and 'Learn
3. Easy-to-read Content.
The content on your site should use easy language and short sentences. Sites that need to house large amounts of information should be broken down into smaller paragraphs so that it is easier to digest for readers.
Content should reflect one universal tone and voice, and the language should reflect the tone and voice you choose.
4. SEO-Search Engine Optimization.
Search engine optimization or SEO, is how online users will locate your website. SEO has many components and may be confusing to the unexperienced, however, we'll break it down a bit.
SEO is all about assisting search engines like Google, Yahoo, or Bing to locate your information, services, and products based on the content listed on your site. During the search process, users use keywords to search the internet for their wants.
Knowing which keywords to use to describe your products and services and listing them on your site (in the way users would search) will allow users to locate your website and find your information, which can lead to more conversions such as subscriptions, phone-calls, appointment bookings, and product sales.
5. Optimized mobile site.
Every website should be optimized to be viewed on different types of devices. These devices include desktops, tables, and mobile devices. Aside from designing a standard website for desktop view, sites should also be designed for mobile view as well, meaning every element is designed to fit in mobile devices z.
So what is mobile optimization? And how can I optimize my website?
Websites are designed to look and perform differently on desktops and mobile devices. When optimizing for a mobile device, elements on the site should be designed so that viewers will enjoy your site experience. In order to optimize your site for mobile, you should:
Compress your site images to fit mobile screens.
Enlarge your site's buttons for easier navigation/conversion.
For e-commerce sites, include a checkout option for guests.
Use a responsive design to automatically adjust to fit every type of screen that opens your site.
Hide some site elements. All of your desktop site elements will not convert well on your mobile site. For example, your mobile site should be clean and uncluttered to prevent frustration for visitors.
Unlocking this door and throwing away the key.🗝